App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO.
In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). To optimize for high CTR, you must convince people to click on your app store listing once they find it. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings.In this in-depth and extensive guide, we share all the tips and tricks you need to know to succeed at app store optimization. If you are unfamiliar with ASO or are just getting started, you will find here all the information to start ranking your app higher in app stores.
ASO stands for App Store Optimization. It is the process of developing application visibility & ranking within the app stores and building app conversion rates.
The App Store contains apps for iOS and Google Play for Android. In expansion, it is also important to rank high in the app store search results. The ASO also concentrates on click-through rate (CTR).